Can Indian customers buy products without any physical touch and feel? Are e-tailers and
retailers two sides of the same coin for the customers? How do brands perceive the difference
between the two? Is it all lost for the brick and mortar retailers in this game? And most
importantly how will brick and mortar retailers faced with high costs continue to fight the battle
and be profitable. These are few critical challenges affecting the overall retail industry. Its time
future and current managers think of strategies that will decide the future landscape of this
industry and hence the big question,
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Write a mail to: maadhyam@nldalmia.in
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